EUGENE, OREGON (September 2, 2025) - Burley, the cycling and recreation brand known for standard setting bike transport gear, is pleased to announce the consolidation of its distribution network in Germany. Effective immediately, MERIDA & CENTURION Germany GmbH (MCG) will serve as Burley’s exclusive distribution partner in Germany, providing enhanced support for retailers nationwide.
“Burley and Merida & Centurion have been strong partners for over 30 years, and this next chapter builds on that longstanding relationship,” said Allison Straub President and CEO of Burley. “Germany is one of our most important markets, and this streamlined approach allows us to better serve our dealers and customers while continuing to grow the Burley brand with a partner who shares our values and long-term vision.”
German retailers will benefit from a fully integrated support system. MCG’s knowledgeable local sales team, marketing expertise, robust warehouse and logistics infrastructure will ensure faster order fulfillment and consistent product availability to strengthen Burley’s brand presence across the country.
“We are proud that for all the years we have been able to rely on such a strong and trusting partnership. A heartfelt thank you for that!” said Gerd Klose, General Manager of MCG. “All the more, we are excited about the next chapter in order to shape the future together. Hand in hand, with such a visionary partner like Burley, we will face as a team today’s challenges with courage.” As always, retailers in Germany can place orders, request marketing materials, and receive service through the MCG B2B Parts Shop directly. New dealers can contact vertrieb@merida-centurion.com for onboarding.
With this expanded collaboration, Burley reaffirms its commitment to the German market and to making family cycling, everyday transport, and outdoor adventure more accessible to riders across the region.
About Burley
Based in Eugene, Oregon, Burley has been helping people do more by bike since 1978. With a focus on safety, sustainability, and adventure, Burley designs award-winning bike trailers, child seats, and cargo gear that inspire people to get outside and do more by bike. Learn more at www.burley.com.
About MERIDA & CENTURION Germany GmbH
MERIDA & CENTURION Germany GmbH is a leading European distributor of premium cycling and outdoor brands, known for its commitment to retailer support and high-quality service. With a strong presence in Germany and across Europe, MCG helps brands grow by connecting them with passionate retailers and customers. Learn more at www.mcg-parts.de.
