EUGENE, OREGON (November 12, 2026) - Burley, the USA-based cycling and recreation brand known for its commitment to quality, expertise, and safety, announces a partnership with commercial agent, Bikenor, covering Denmark, Sweden, Norway, and Finland. The agreement is now in effect.
Led by CEO Nikolaj Mehlin, Bikenor will actively sell Burley products to retailers and wholesalers throughout the region to maintain existing relationships and introduce new customers. Throughout this partnership, Burley looks forward to strengthening its presence across the Nordic region and building connections with local retail partners.
"Burley is a natural fit for the Nordic market and for the existing portfolio of Bikenor. The brand's focus on quality, functionality, and active family life aligns very well with Nordic consumers and retailers," said Nikolaj Mehlin, CEO of Bikenor. "We are very excited to represent Burley in Denmark, Sweden, Norway and Finland, and to support the brand's continued growth across the region."
With a shared vision of growing Burley's presence in the region, both teams see strong opportunities to build relationships with retailers, dealers, and connect more families with Burley products.
"Working with Bikenor gives Burley the local connections to build a strong dealer network across the Nordic region," said Nick Martinez, director of sales and marketing at Burley. "We're especially looking forward to working directly with dealers on new product introductions and communicating the value Burley brings to the riding communities they serve."
Pre-season orders for 2027 are now being accepted, with exciting new products set to join Burley's line up for the year ahead.
Through this expanded partnership, Burley is excited to reach more riders and families across the Nordic region, support everyday cycling and family adventures, and further its mission to create a more bikeable world.
ABOUT BURLEY
Based in Eugene, Oregon, Burley has been helping people do more by bike since 1978. With a focus on safety, sustainability, and adventure, Burley designs award-winning bike trailers, child seats, and cargo gear that inspire people to get outside and do more by bike.
ABOUT BIKENOR
Bikenor is a Nordic brand agency representing selected international brands across Denmark, Sweden, Norway and Finland. We build and develop strong retailer networks and support our partners with sales, marketing, and local market development. Learn more at www.bikenor.com
