Privacy Policy

This Privacy Policy explains how Burley Design LLC (“Burley”, “we,” or “us”) collects, uses, and discloses information about you when you use our website or other online services that link to this Privacy Policy (collectively, our “Services”), contact our customer service team, engage with us on social media, connect with us at events, or otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (for example, by adding a statement to our website homepage or sending you a notification), such as in connection with making material changes to this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

CONTENTS

1. Collection of Information
2. Use of Information
3. Disclosures of Information
4. Advertising and Analytics
5. Transfer of Information to the U.S. and Other Countries
6. Your Choices
7. Additional Disclosures for Individuals Outside the US
8. Contact Us

COLLECTION OF INFORMATION

Information You Provide to Us

We collect personal information you provide directly to us. For example, you share information directly with us when you make a purchase, fill out a form (such as our warranty form), submit content through our Services (such as when you write a review or share your Burley story with us), communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of personal information we may collect include your name, email address, postal address, phone number, and any other information you choose to provide. We also engage third party payment processors to collect the financial information needed to complete purchases, such as your payment card information. If your business partners with Burley to resell our products, we may collect certain business contact information from you, such as your name, title, phone number and email address, as well as other information about your business.

Other Information We Collect Automatically

When you access or use our Services, we automatically collect information about your activities, including:

• Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, shipping preferences, and date and time of the transaction.
• Device and Usage Information: We collect information about the device you use to access our Services and your use of our Services, including data about the device and network you use, such as your device type, operating system version, IP address, unique device identifiers, browser type and version, wireless carrier, access times, pages viewed, links clicked, items added to shopping cart, search history, the page you visited before navigating to our Services, and interactions with our emails.
• Information Collected by Cookies and Similar Tracking Technologies: We (and those that perform work for us) use tracking technologies, such as cookies and web beacons, to collect information about your interactions with our Services, including information about your browsing behavior, purchase behavior, and other engagement with the Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Services or in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. We use essential and non-essential cookies. Our essential cookies allow you to do things like log-in to your account and make purchases. We use non-essential cookies for the advertising and analytics purposes described in the “Advertising and Analytics Services Provider By Others” section below. For more information about cookies and how to disable them, see the Your Choices section below.

Information We Collect from Other Sources

We may also obtain information about you from other sources. For example, we may collect information about you from our affiliate referral partners, social networks, advertising networks, data analytics providers, and other sources. This information includes your social media handle or account name, age range, gender. Our vendors may also provide estimates of (1) the value of your future transactions with us and (2) the likelihood that you will recommend Burley to others.

Information We Infer or Derive About You

We may derive information or draw inferences about you based on the information we or our partners collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

USE OF INFORMATION

We use the information we collect to process your orders and deliver our products to you. We also use the information we collect to:

• Provide, maintain, and improve our products and services;
• Send you information related to your purchases, including confirmations, receipts, invoices, and recall notices;
• Process returns and issue refunds;
• Send you technical notices, security alerts, and support and administrative messages and to respond to your comments, questions, and to provide you customer service;
• Manage your account with us;
• Provide and administer our loyalty program;
• Communicate with you about products, services, and events offered by Burley and others, and provide news and information we think will interest you (see Your Choices below for information about how to opt out of these communications at any time);
• Monitor and analyze trends, usage, and activities in connection with our business;
• Personalize your online experience and the advertisements you see when you use our Services or third-party platforms based on your preferences, interests, and browsing and purchasing behavior;
• Facilitate contests, sweepstakes, promotions and sponsorships, and process and deliver entries and rewards;
• Detect, investigate and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of Burley and others;
• Debug to identify and repair errors in our Services;
• Comply with our legal and financial obligations; and
• Carry out any other purpose described to you at the time the information was collected.

DISCLOSURES OF INFORMATION

We share personal information in the following circumstances or as otherwise described in this Privacy Policy:

• With vendors, service providers, and consultants that need access to personal information to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, and marketing and advertising;
• If you submit a product review, we may share this publicly on our Services and it may also be shared by third-party sites offering Burley products;
• With third parties that provide financing for your purchase if you decide to pay for a product in installments;
• If we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including with certain regulatory agencies in the event of a recall related to our products and in response to lawful requests by public authorities to meet law enforcement or national security requirements;
• If we believe your actions are inconsistent with our Terms of Use or other user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Burley or others;
• With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;
• In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
• Between and among Burley and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
• With your consent or at your direction.

We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.

ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your online activity. Some of our advertising partners also enable us to translate your email address or phone number into a hashed identifier. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. You can learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. For individuals in the EEA, please visit www.youronlinechoices.eu and for individuals in Canada, please visit https://youradchoices.ca/.

TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES

Burley is headquartered in the United States and we have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. Where required by law, we provide adequate protection for the transfer of personal information in accordance with applicable law, such as by executing Standard Contractual Clauses or implementing another approved data transfer mechanism. Where relevant, you may request a copy of these Standard Contractual Clauses by contacting us at legal@burley.com.

YOUR CHOICES

Account Information

You can access, correct, or delete certain account information by logging in to your online account.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of some of our Services.

Promotional Communications

You may opt out of receiving promotional emails from Burley by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your purchases, account, or our ongoing business relations.

ADDITIONAL INFORMATION FOR INDIVIDUALS OUTSIDE THE US

Europe

If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, this section applies to you.

Legal Basis of Processing. When we process your personal information, we will only do so when:

• We need to use your personal information to perform our responsibilities under our contract with you. For example, to deliver products that you ordered form us.
• We have a legitimate interest in processing your personal information. For example, if you are a customer, we may process your personal information to analyze and improve our Services. We also rely on our legitimate interest in promoting our products to send you marketing materials related to products we think you might be interested in, unless applicable law requires us to obtain your consent, in which case we will do so.
• We find such processing is necessary to comply with our legal obligations.
• We have your consent to do so. When your consent is the legal basis for our processing, you may withdraw such consent at any time.

Data Subject Rights and Choices. You have the right to: (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, (3) request correction of inaccurate personal information, (4) request restriction of processing of your personal information, and (5) object to the processing of your personal information for certain purposes. To exercise any of these rights, please contact us at legal@burley.com. You can also control the non-essential cookies we use through our cookie management tool.

Retention. We store personal information associated with your account for as long as your account remains active. If you close your account, we will irreversibly redact your name and contact details from the account. We store other personal information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.

If you have a concern about our processing of personal information that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en   

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html

Canada

If you reside in Canada, this section applies to you.

Your Rights. You may exercise your rights to access and correct the personal information we hold about you by contacting us at legal@burley.com. By submitting personal information to us or our service providers, you consent to the collection, use, disclosure, and transfer of your personal information in accordance with this Privacy Policy and as permitted or required by law. You may withdraw your consent at any time by contacting us here. If you withdraw your consent (or if you decide not to provide certain personal information), you acknowledge that we may not be able to provide you with certain products, services, or information.

Retention. We store personal information associated with your account for as long as your account remains active. If you close your account, we will irreversibly redact your name and contact details from the account. We store other personal information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.

CONTACT US

If you have any questions about this Privacy Policy, please contact us here.